SP: We are the pioneer in that, and in 2013 we launched our Freeride and the next-generation model will come in 2024, so it’s clear we’re moving ahead on that. Simple!ĪC: So are you ready for electric off-road, or electric MX or electric Trials? Then in seven years’ time when the youngster turns 16, he’s already used to electric, so then he’s asking for a bigger version of that, which means you must get ready to supply him with what he wants. We are selling kid’s Motocross electric bikes very nicely – with a small battery, you keep your margin. But as soon as it’s a small battery, that’s different. Harley LiveWire? Completely unprofitable! All the new electric start-ups burn money – they’re completely non-viable commercially. Starting 15 years ago I have seen high voltage E-companies each slump into a financial crisis – Vectrix wound up 120 million Euro in debt, Zero if you look closely, it’s burning money, and so on. I’ve been riding an Enduro bike with 9 or 10 litres of gasoline, where should I put in the 100 kilos to get the electric equivalent – maybe in my rucksack or on the luggage rack? Don’t talk about an Adventure bike with pretensions for covering big distances on or off-road. If you want to get the same energy density with a lithium-ion battery pack, you’re adding up to ten times the size – ten times. Because very often I get asked in investors meetings, “What about your motorcycles equipped with electric powertrains?” and then we get talking about energy density, which with a combustion engine is 0.8 kilograms per litre. Look, concerning electric powered two-wheelers I’m telling everybody the same thing. Talking and announcing is one thing, but consistently delivering and getting market share – that’s another. They call it the ZEEHO, though my advice was they should brand it as a CFMOTO product, model ZEEHO, which would help with marketing. SP: Yes, they launched it at EICMA last year – we already processed it to fulfil European regulations, so if it works, we’ll take it into distribution.
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